The other thing is we have an incredible villain. And we worked very hard to have villains that are connected to the hero. They have an effect, an emotional effect. They never become out-of-this-world, crazy villains. ↗
Releasing a record is only the tip of the iceberg when it comes to the promotion of the product, but you have to play the game if you are to have a chance of competing in the market place. ↗