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Read through the most famous quotes by topic #motions
Put simply, behavioural economics argues that human beings' decision-taking is guided by the evolutionary baggage which we bring with us to the present day. Evolution has made us rational to a point, but not perfectly so. It has given us emotions, for example, which programme us to override our rational brain and act more instinctively. ↗
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It was interesting to do a completely fictional piece. You know, Saving Private Ryan was not a fictional piece! So the challenge was: How do you incorporate real emotions? How do you incorporate aspects that people are going to be able to identify with? ↗
Imagine the peace symbol. The peace symbol has three pieces in it. One piece is emotion, that's your body. Another piece has spirit in it, that's your fuel. Another piece has intellect in it and that's your steering wheel. You can never overdo the fuel that goes into the body, which is the emotions and the steering wheel to drive it. ↗
