The music industry is saying, This is the format, and if you'll fit into this format, you can be on radio, and if radio will play you, MTV will expose you, and MTV will expose you, we'll sell records. ↗
MTV lets us do whatever we want. For me, there is freedom in serving an experienced client who knows what they want and has the money to do it. MTV is that for us. ↗
I grew up watching MTV, so it's very surreal to me to think that there might be someone out there watching MTV, looking at us the way I used to look at Davis Madonna and Duran Duran videos. ↗
The only place we were really told to tone it down - where other people would use the word censorship, but I wouldn't - was when we did MTV right after the Beavis and Butt-head thing. ↗
Before I was a mom I used to think that parents who worried about their kids watching MTV were just clueless. Now that I'm a mom, I see what the fuss was all about! ↗
For better or worse, MTV sort of bridges the whole country together almost like the BBC does in England. It's opened up everything so wide that it's possible for everyone to have different ideas. ↗
If you're a sports star and you say 'faggot' on the courts, you get fined. But if you're in music and you say it 234 times, you get an MTV music award. ↗