#na

I don't know the rules of grammar... If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular. ↗

— David Ogilvy

#day #every #every day #grammar #i

Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals. ↗

— David Ogilvy

#dangerous #enemy #generals #ignore #people

I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive. ↗

— David Ogilvy

#best #come #done #experience #good

In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create. ↗

— David Ogilvy

#business #create #creative #modern #modern world

You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place. ↗

— David Ogilvy

#break #decide #image #like #make

And on a Canadian set, everybody is equal. You get paid the same. You live together in barracks. You have a communal kitchen. You buy and cook your own food. ↗

— Sandra Oh

#buy #canadian #communal #cook #equal

All the jobs I've gotten in the last two years are because directors have seen the work I've done - indie films, plays, short student films, TV - since I moved to the states in 1996. I mean, I have an entire career in Canada that nobody has seen. ↗

— Sandra Oh

#canada #career #directors #done #entire

I can get a better role in TV and work more constantly than I can waiting around for my friends in Canada to call me every four years - which they do - and I go up there and play a leading role. ↗

— Sandra Oh

#better #call #canada #constantly #every

It is not important for me as a writer that you leave a piece of writing of mine with either an agreement or even a resonance with what I have said. What is important is that you leave with the resonance of what you have felt and what you thought in reaction to that. ↗

— Ben Okri

#either #even #felt #i #important

That the Op-Ed page is very important in readers' and the nation's perception of the Times, the perception of its editorial positions, and of its implicit editorial positions as expressed by the publisher's choice of people who are given the freedom to write opinion columns. ↗

— Daniel Okrent

#columns #editorial #expressed #freedom #given