#not

Nothing comes sailing by itself. ↗

— Alexander Dale Oen

#itself #nothing #sailing

I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination. ↗

— David Ogilvy

#drunkard #executives #i #illumination #increasing

Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera. ↗

— David Ogilvy

#advertising agencies #agencies #business #cannot #deaf

If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising. ↗

— David Ogilvy

#agency #another #brand #built #campaign

Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous. ↗

— David Ogilvy

#advertising #been #bitter #cannot #consumer

The secret of long life is double careers. One to about age sixty, then another for the next thirty years. ↗

— David Ogilvy

#age #another #careers #double #life

Gail didn't want me commenting on the opinion pages. I was hired by the news department and, despite the rabid assertions of the Times' enemies and detractors, the two really have nothing to do with each other. ↗

— Daniel Okrent

#commenting #department #despite #each #hired

Magic becomes art when it has nothing to hide. ↗

— Ben Okri

#becomes #hide #magic #nothing

You see, I was told stories, we were all told stories as kids in Nigeria. We had to tell stories that would keep one another interested, and you weren't allowed to tell stories that everybody else knew. You had to dream up new ones. ↗

— Ben Okri

#another #dream #else #everybody #everybody else

The acknowledged legislators of the world take the world as given. They dislike mysteries, for mysteries cannot be coded, or legislated, and wonder cannot be made into law. And so these legislators police the accepted frontiers of things. ↗

— Ben Okri

#acknowledged #cannot #coded #dislike #frontiers