#om

If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising. ↗

— David Ogilvy

#agency #another #brand #built #campaign

I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes. ↗

— David Ogilvy

#appropriations #avoid #awkward #cash #clients

I don't know the rules of grammar... If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular. ↗

— David Ogilvy

#day #every #every day #grammar #i

I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive. ↗

— David Ogilvy

#best #come #done #experience #good

I don't think Michael had to retire for us to get the spotlight, because when you win, it commands attention. ↗

— Hakeem Olajuwon

#because #commands #get #had #i

Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped. ↗

— David Ogilvy

#afraid #competitors #manufacturers #many #march

Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom. ↗

— David Ogilvy

#economy #firm #freedom #merits #person

The opponents and I are really one. My strength and skills only half of the equation. The other half is theirs. An opponent is someone whose strength joined to yours creates a certain result. ↗

— Sadaharu Oh

#creates #equation #half #i #joined

And on a Canadian set, everybody is equal. You get paid the same. You live together in barracks. You have a communal kitchen. You buy and cook your own food. ↗

— Sandra Oh

#buy #canadian #communal #cook #equal

A lot of things that I can't get into the room for, even just to be seen, is because they're just saying 'No. they're not casting non-white.' You're lumped into a category with people who are just not white. ↗

— Sandra Oh

#casting #category #even #get #i