#om

Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera. ↗

— David Ogilvy

#advertising agencies #agencies #business #cannot #deaf

Breaking records is not something you expect to be doing. That's like a sports thing, it's not usually a comedy and writing thing. ↗

— Louis C. K.

#comedy #doing #expect #like #records

Don't bunt. Aim out of the ball park. Aim for the company of immortals. ↗

— David Ogilvy

#ball #bunt #company #immortals #out

Every advertisement should be thought of as a contribution to the complex symbol which is the brand image. ↗

— David Ogilvy

#brand #complex #contribution #every #image

If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising. ↗

— David Ogilvy

#agency #another #brand #built #campaign

I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes. ↗

— David Ogilvy

#appropriations #avoid #awkward #cash #clients

I don't know the rules of grammar... If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular. ↗

— David Ogilvy

#day #every #every day #grammar #i

I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive. ↗

— David Ogilvy

#best #come #done #experience #good

I don't think Michael had to retire for us to get the spotlight, because when you win, it commands attention. ↗

— Hakeem Olajuwon

#because #commands #get #had #i

Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped. ↗

— David Ogilvy

#afraid #competitors #manufacturers #many #march