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The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself. ↗
#advertising #believable #greatest #greatest thing #in my opinion
I've always liked adventure television. Pre-'Survivor,' I did a series on cable called 'Eco-Challenge,' an adventure race with experts mainly, and here we have 'Expedition Impossible.' I like the outdoors and I like doing something fresh for television you haven't seen before. ↗
So many people wanted an adventure. It was really more about finding the cast that I wanted for 'Expedition Impossible,' so it had good diversity, and people could really say, 'Oh, there's the firefighters, there's the team of cops, there's the grandpa' - so that you can really relate with them. ↗
