#our

If you don't execute your ideas, they die. ↗

— Roger von Oech

#execute #ideas #you #your

Develop your eccentricities while you are young. That way, when you get old, people won't think you're going gaga. ↗

— David Ogilvy

#eccentricities #gaga #get #going #old

The consumer isn't a moron; she is your wife. ↗

— David Ogilvy

#consumer #moron #she #wife #your

First, make yourself a reputation for being a creative genius. Second, surround yourself with partners who are better than you are. Third, leave them to go get on with it. ↗

— David Ogilvy

#better #creative #creative genius #first #genius

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years. ↗

— David Ogilvy

#attract #been #country #did #edge

It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea. ↗

— David Ogilvy

#attention #attract #big #big idea #buy

The more informative your advertising, the more persuasive it will be. ↗

— David Ogilvy

#informative #more #persuasive #will #your

The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace. ↗

— David Ogilvy

#consumers #important #marketplace #most #product

The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account. ↗

— David Ogilvy

#account #advertising #advertising agency #agency #almost

Never stop testing, and your advertising will never stop improving. ↗

— David Ogilvy

#improving #never #never stop #stop #testing