#p

I would say national security is work in progress. ↗

— Jeb Bush

#national #national security #progress #say #security

I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one. ↗

— Leo Burnett

#any #bad #fool #genius #good

The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself. ↗

— Leo Burnett

#advertising #believable #greatest #greatest thing #in my opinion

Towards my husband, I often fail to show interest in his affairs and amusements, not rousing myself to respond when I'm tired or concerned with other things, forgetting he is very patient with me. ↗

— Evelyn Underhill

#amusements #concerned #fail #forgetting #his

A good ad which is not run never produces sales. ↗

— Leo Burnett

#good #never #produces #run #sales

Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink. ↗

— Leo Burnett

#advertising #business #heart #ink #interpret

I have learned that you can't have good advertising without a good client, that you can't keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for. ↗

— Leo Burnett

#appetite #better #buy #client #ever

Plan the sale when you plan the ad. ↗

— Leo Burnett

#plan #sale #you

All you can do is do the best you can and I did that. I had a great time. I made a product and I was not embarrassed by it at all so you do it and you move on. ↗

— Blair Underwood

#did #embarrassed #great #great time #had

The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships. ↗

— Leo Burnett

#creation #effective #familiar #into #new