#pagan

The goal of modern propaganda is no longer to transform opinion but to arouse an active and mythical belief. ↗

— Jacques Ellul

#arouse #belief #goal #longer #modern

The orchestration of press, radio and television to create a continuous, lasting and total environment renders the influence of propaganda virtually unnoticed precisely because it creates a constant environment. ↗

— Jacques Ellul

#constant #continuous #create #creates #environment

What is popularly called fame is nothing but an empty name and a legacy from paganism. ↗

— Desiderius Erasmus

#empty #fame #legacy #name #nothing

There is something pagan in me that I cannot shake off. In short, I deny nothing, but doubt everything. ↗

— Lord Byron

#deny #doubt #everything #i #me

The principles underlying propaganda are extremely simple. Find some common desire, some widespread unconscious fear or anxiety; think out some way to relate this wish or fear to the product you have to sell; then build a bridge of verbal or pictorial symbols over which your customer can pass from fact to compensatory dream, and from the dream to the illusion that your product, when purchased, will make the dream come true. They are selling hope. We no longer buy oranges, we buy vitality. We do not just buy an auto, we buy prestige. And so with all the rest. In toothpaste, for example, we buy not a mere cleanser and antiseptic, but release from the fear of being sexually repulsive. In vodka and whisky we are not buying a protoplasmic poison which in small doses, may depress the nervous system in a psychologically valuable way; we are buying friendliness and good fellowship, the warmth of Dingley Dell and the brilliance of the Mermaid Tavern. With our laxatives we buy the health of a Greek god. With the monthly best seller we acquire culture, the envy of our less literate neighbors and the respect of the sophisticated. In every case the motivation analyst has found some deep-seated wish or fear, whose energy can be used to move the customer to part with cash and so, indirectly, to turn the wheels of industry. ↗

— Aldous Huxley

#manipulation #propaganda #sales-techniques #dreams

I'm proud of our court. It knocks back a lot of the propaganda the Communists put out about the way America treats her Negroes. ↗

— Nat King Cole

#america #back #communists #court #her

There is massive propaganda for everyone to consume. Consumption is good for profits and consumption is good for the political establishment. ↗

— Noam Chomsky

#consumption #establishment #everyone #good #massive

The United States has it's own propaganda, but it's very effective because people don't realize that it's propaganda. And it's subtle, but it's actually a much stronger propaganda machine than the Nazis had but it's funded in a different way. ↗

— Crispin Glover

#because #different #different way #effective #funded

Film is the manipulative medium par excellence. When you think back on the history of film and the 20th century, you see the propaganda that's been made. So there are moral demands on the director to treat the spectators as seriously as he or she takes himself and not to see them merely as victims that can be manipulated to whatever ends they have. ↗

— Michael Haneke

#back #been #century #demands #director

A convention was drawn up on June 17, 1925, in which the principle of supervision, as opposed to that of simple propaganda, was recognized, thanks to the efforts of the labour members, of whom I was one. ↗

— Leon Jouhaux

#drawn #efforts #i #june #labour