I know that you've got to watch how you spend all the dollars. That's not the easiest thing to do. That's not what people think is the most fun thing to do, but it's the right thing to do. ↗
If you're going to be successful, you better have a goal, you better find really good people, better understand where all the money's coming from. And you better measure the living daylights out of it. ↗
Digital is a different world because you are sitting at home and a hi tech piece of equipment today is within reach of most people, so they are watching a pretty hi tech version of whatever you've done. ↗