#pro

Paradoxically, the people and state of Japan living on such moral props were not innocent but had been stained by their own past history of invading other Asian countries. ↗

— Kenzaburo Oe

#asian countries #been #countries #had #history

Remember the two benefits of failure. First, if you do fail, you learn what doesn't work; and second, the failure gives you the opportunity to try a new approach. ↗

— Roger von Oech

#benefits #fail #failure #first #gives

Many people - and I think I am one of them - are more productive when they've had a little to drink. I find if I drink two or three brandies, I'm far better able to write. ↗

— David Ogilvy

#am #better #drink #far #find

A good advertisement is one which sells the product without drawing attention to itself. ↗

— David Ogilvy

#attention #drawing #good #itself #product

Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous. ↗

— David Ogilvy

#advertising #been #bitter #cannot #consumer

I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes. ↗

— David Ogilvy

#appropriations #avoid #awkward #cash #clients

It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea. ↗

— David Ogilvy

#attention #attract #big #big idea #buy

The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace. ↗

— David Ogilvy

#consumers #important #marketplace #most #product

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying. ↗

— David Ogilvy

#excellence #less #more #profitable #pursuit

The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account. ↗

— David Ogilvy

#account #advertising #advertising agency #agency #almost