#product

A good advertisement is one which sells the product without drawing attention to itself. ↗

— David Ogilvy

#attention #drawing #good #itself #product

Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous. ↗

— David Ogilvy

#advertising #been #bitter #cannot #consumer

It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea. ↗

— David Ogilvy

#attention #attract #big #big idea #buy

The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace. ↗

— David Ogilvy

#consumers #important #marketplace #most #product

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product. ↗

— David Ogilvy

#believe #cheek #copy #got #just

We can learn from IBM's successful history that you don't have to have the best product to become number one. You don't even have to have a good product. ↗

— Adam Osborne

#best #even #good #history #ibm

I believe that the profits will come from the quality of your creative products. Since the beginning, I've always wanted to develop a self-feeding circle of creative productions: the positive financial returns from one show would be used to develop and create a new show, and so on. ↗

— Guy Laliberte

#beginning #believe #circle #come #create

A finished product is one that has already seen its better days. ↗

— Art Linkletter

#better #days #finished #finished product #product

My mother's side of the family was in the production side of theatre. My grandfather, Jose Vega, was a general manager for Neil Simon shows on Broadway. ↗

— Yancy Butler

#family #general #general manager #grandfather #manager

It is acceptable to bring someone to tears if it explains to them in an emotional way why a product, a service, or a candidate is the right person, is the right thing to do. ↗

— Frank Luntz

#bring #candidate #emotional #explains #person