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The BBC must never be all about ratings - or even mainly about ratings. In the past year, we have made a raft of terrific programmes which stand comparison with the best the BBC has ever done: 'Blue Planet,' 'Walking with Beasts,' 'Son of God,' 'Clocking Off,' 'The Way We Live Now,' 'Conspiracy,' 'Lost World.' ↗
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Put simply, behavioural economics argues that human beings' decision-taking is guided by the evolutionary baggage which we bring with us to the present day. Evolution has made us rational to a point, but not perfectly so. It has given us emotions, for example, which programme us to override our rational brain and act more instinctively. ↗
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