The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships. ↗
Where we have the choice between putting a dollar against those that are going to advance horizontal integration and those that are going to sustain current capability, we'd rather put them against the horizontal integration activity. ↗
If the choice is between doing something supercool and having no one hear it and doing something equally cool and tricking people into putting it on the radio, I don't think the second option is some big sellout. ↗
You have to remember when we were going once a month, we were putting out issues that were 480 pages, and people were complaining that these were too big, I can't get through a 480 page magazine every month. ↗
I had to make squirrel noises as Bubbles and without realizing it, I was making the face and putting my fingers up to my face to look like a squirrel and everyone made fun of me for the rest of the day. ↗