I'm not in the advertising business, but I think it would be very nice if people went to see the film Hamlet, because it was made with love and integrity. ↗
We have got to go out there and deliver, go on the streets and find athletes, improve facilities around the country and find coaches. We have got to go out there and search for a star. ↗
And for every project, because it takes years, you can see the early drawings and collages as just a simple, vague idea, and through the years and through the negotiations of getting the permit, you see that every detail is now clarified. ↗
Now, to describe the process of the Wrapped Reichstag, which went from 1971 to '95, there is an entire book about that, because each one of our projects has its own book. The book is not an art book, meaning it's not written by an art historian. ↗