#readers

Except that awards are competitive, which is a negative thing, they are wonderful for singling out deserving individuals and bringing their work to the attention of many potential readers who might otherwise have been totally unaware of them. ↗

— Joyce Carol Oates

#awards #been #bringing #competitive #deserving

The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising. ↗

— David Ogilvy

#down #flag #headline #kind #meat

There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers. ↗

— David Ogilvy

#attract #cent #editorial #like #look

I think it's one of the Times' problems that they haven't made it clear to readers what various formats mean. ↗

— Daniel Okrent

#formats #haven #i #i think #made

That the Op-Ed page is very important in readers' and the nation's perception of the Times, the perception of its editorial positions, and of its implicit editorial positions as expressed by the publisher's choice of people who are given the freedom to write opinion columns. ↗

— Daniel Okrent

#columns #editorial #expressed #freedom #given

Reading, like writing, is a creative act. If readers only bring a narrow range of themselves to the book, then they'll only see their narrow range reflected in it. ↗

— Ben Okri

#book #bring #creative #creative act #like

Most people don't have the money to spend on advertising to create awareness among readers, nor do they have the contacts at newspapers or magazines to get their books reviewed. ↗

— Sara Paretsky

#among #awareness #books #contacts #create

I write adult fiction, but a good 40 to 50 per cent of my readers are teenagers. I love that if they have to grow up and move past JK Rowling they can move to me. From Jo to Jodi! ↗

— Jodi Picoult

#cent #fiction #good #grow #grow up

Sometimes I know the meaning of a word but am tired of it and feel the need for an unfamiliar, especially precise or poetic term, perhaps one with a nuance that flatters my readership's exquisite sensitivity. ↗

— William Safire

#especially #exquisite #feel #flatters #i

I think, above all, the characters in my novels feel universal to the readers. ↗

— Nicholas Sparks

#characters #feel #i #i think #novels