People repeat behaviour that leads to flooding their brains with pleasurable chemicals. The short-term reward loop acts over hours to years, and the long-term reproductive success loop over generations. ↗
Attention is the way social primates measure status. It is highly rewarding because it causes the release of brain chemicals such as dopamine and endorphins. ↗
If it was really successful, it was a life calling, a career I was excited about doing, so I didn't think the overall risk was anywhere near as high as what the reward was. ↗
For me, the risks in terms of opening that brewpub were fairly high. I put my house up as collateral, I invested the liquid money I had and two years of my time to get it over, but that's really not much of a risk for what the potential reward was if it worked. ↗
We need to work together, on a bipartisan basis, to create new jobs, increase job training, enact real and substantive middle class tax relief, and reward companies that create jobs at home. ↗