Just tasking a team to be creative won't get you to be innovative. It's having a corporate climate that gives people the space to experiment and take risks. Only then can you truly sustain it. ↗
When I entered the field in July 1958 I believed what they told me about radiation risks. I spent much effort reducing the dose to patients in radiology. ↗
It's too bad that one has to conceive of sports as being the only arena where risks are, for all of life is risk exercise. That's the only way to live more freely, and more interestingly. ↗
Heroic people take risks to themselves to help others. There's nothing heroic about accepting $5 million to go out and run around chasing a ball, although you may show fortitude or those other qualities while you do it. ↗