You must make the product interesting, not just make the ad different. And that's what too many of the copywriters in the U.S. today don't yet understand. ↗
I will never forget the bright September day, standing at my desk in the White House, when my young assistant said that a plane had hit the World Trade Center - and then a second one - and a third, the Pentagon. ↗
The U.S. has since the end of World War II had an answer - we stand for free peoples and free markets, we are willing to support and defend them - we will sustain a balance of power that favors freedom. ↗