#sum

Positive rights are the right to shelter, the right to education, the right to health care, the right to a living wage. These things are - these are, I would call them, more properly, political rights rather than positive rights. And they are extremely tricky, because now we are dealing with things that are zero sum. ↗

— P. J. O'Rourke

#call #care #dealing #education #extremely

Zero-sum thinking is an obsession of mine, but mostly in economics. ↗

— P. J. O'Rourke

#mine #mostly #obsession #thinking #zero-sum

Tonight, we gather to affirm the greatness of our nation - not because of the height of our skyscrapers, or the power of our military, or the size of our economy. Our pride is based on a very simple premise, summed up in a declaration made over two hundred years ago. ↗

— Barack Obama

#ago #based #because #declaration #economy

From another point of view, a new situation now seems to be arising in which Japan's prosperity is going to be incorporated into the expanding potential power of both production and consumption in Asia at large. ↗

— Kenzaburo Oe

#arising #asia #both #consumption #expanding

I am one of the writers who wish to create serious works of literature which dissociate themselves from those novels which are mere reflections of the vast consumer cultures of Tokyo and the subcultures of the world at large. ↗

— Kenzaburo Oe

#consumer #create #cultures #i #i am

The consumer isn't a moron; she is your wife. ↗

— David Ogilvy

#consumer #moron #she #wife #your

Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous. ↗

— David Ogilvy

#advertising #been #bitter #cannot #consumer

It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea. ↗

— David Ogilvy

#attention #attract #big #big idea #buy

The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace. ↗

— David Ogilvy

#consumers #important #marketplace #most #product

It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy. ↗

— David Ogilvy

#agent #allow #buy #consumers #dishonest