The secret of big and revolutionary actions also consists in discovering the tiny step that is simultaneously a strategic step, insofar as it entails additional steps in the direction of a better reality. ↗
Everyone assumes we're always going to have a cocktail and a cigarette in hand. Fans expect us all to be dressed up all the time. They always say to me, 'You look so young. You don't seem as tall!' ↗
The reason Apple is really good, I think, and the reason their stores succeeded, is not just 'cause we know the big idea, but we have a real passion for the littlest detail. It's legendary in our products. ↗