#technique

For months I've been working on creating techniques to reproduce Swarovski crystals in sugar using the real stones to guide me. ↗

— Ron Ben-Israel

#creating #crystals #guide #i #me

The principles underlying propaganda are extremely simple. Find some common desire, some widespread unconscious fear or anxiety; think out some way to relate this wish or fear to the product you have to sell; then build a bridge of verbal or pictorial symbols over which your customer can pass from fact to compensatory dream, and from the dream to the illusion that your product, when purchased, will make the dream come true. They are selling hope. We no longer buy oranges, we buy vitality. We do not just buy an auto, we buy prestige. And so with all the rest. In toothpaste, for example, we buy not a mere cleanser and antiseptic, but release from the fear of being sexually repulsive. In vodka and whisky we are not buying a protoplasmic poison which in small doses, may depress the nervous system in a psychologically valuable way; we are buying friendliness and good fellowship, the warmth of Dingley Dell and the brilliance of the Mermaid Tavern. With our laxatives we buy the health of a Greek god. With the monthly best seller we acquire culture, the envy of our less literate neighbors and the respect of the sophisticated. In every case the motivation analyst has found some deep-seated wish or fear, whose energy can be used to move the customer to part with cash and so, indirectly, to turn the wheels of industry. ↗

— Aldous Huxley

#manipulation #propaganda #sales-techniques #dreams

Cook ingredients that you are used to cooking by other techniques, such as fish, chicken, or hamburgers. In other words be comfortable with the ingredients you are using. ↗

— Bobby Flay

#comfortable #cook #cooking #fish #hamburgers

If you start to disrespect the character you're playing, or play it too much for laughs, that can work for a sketch, it will sell some gags, but it's all technique. It's like watching a juggler - you can be impressed by it, but it's not going to touch you in any way. ↗

— Steve Coogan

#character #disrespect #gags #going #impressed

Contrary to the norm, as my technique improved my voice became higher. ↗

— Renee Fleming

#contrary #higher #improved #norm #technique

The value of music is not dazzling yourself and others with technique. ↗

— Herbie Hancock

#music #others #technique #value #yourself

If you write a hit song for Britney Spears, it's worth several million dollars. Just one song! And it might have taken you two hours to do it. It's like mining for gold. It takes a lot of skill and a lot of technique. ↗

— Jewel

#britney spears #dollars #gold #hit #hours

I don't feel that I have any great grasp of technique that I should pass along to people. ↗

— Carol Kane

#any #feel #grasp #great #i

Some writers would be kinder than others, I'm sure. Hopefully they might describe my techniques as a mixture of tried and tested formulas - if it aint broke don't fix it - and unexpected twists. ↗

— Paul Kane

#describe #fix #formulas #hopefully #i

If you are charged with this responsibility of enhancing interrogations, or using soldiers to enhance interrogations to find Saddam, and you're above the law for all practical purposes, you might try some unusual techniques. Now we know that, in fact, they did. ↗

— Janis Karpinski

#charged #did #enhance #enhancing #fact