#technique

I was taken in by what might be called the Hard Times version of the Communists' advertising or recruiting technique. ↗

— Elia Kazan

#called #communists #hard #hard times #i

I was using them as teachers for technique but I was never trying to be a folk. ↗

— John Fahey

#i #never #teachers #technique #them

During this period, I became interested in how the new techniques of cloning and sequencing DNA could influence the study of genetics and I was an early and active proponent of the Human Genome Sequencing Project. ↗

— Sydney Brenner

#became #cloning #could #dna #during

Sure, I get the blues. But what I try to do, is apply joy to the blues, you know? I don't know if it's a technique, or just being bent that way, being raised by the folks I was raised by. ↗

— Jeff Bridges

#being #bent #blues #folks #get

For months I've been working on creating techniques to reproduce Swarovski crystals in sugar using the real stones to guide me. ↗

— Ron Ben-Israel

#creating #crystals #guide #i #me

The principles underlying propaganda are extremely simple. Find some common desire, some widespread unconscious fear or anxiety; think out some way to relate this wish or fear to the product you have to sell; then build a bridge of verbal or pictorial symbols over which your customer can pass from fact to compensatory dream, and from the dream to the illusion that your product, when purchased, will make the dream come true. They are selling hope. We no longer buy oranges, we buy vitality. We do not just buy an auto, we buy prestige. And so with all the rest. In toothpaste, for example, we buy not a mere cleanser and antiseptic, but release from the fear of being sexually repulsive. In vodka and whisky we are not buying a protoplasmic poison which in small doses, may depress the nervous system in a psychologically valuable way; we are buying friendliness and good fellowship, the warmth of Dingley Dell and the brilliance of the Mermaid Tavern. With our laxatives we buy the health of a Greek god. With the monthly best seller we acquire culture, the envy of our less literate neighbors and the respect of the sophisticated. In every case the motivation analyst has found some deep-seated wish or fear, whose energy can be used to move the customer to part with cash and so, indirectly, to turn the wheels of industry. ↗

— Aldous Huxley

#manipulation #propaganda #sales-techniques #dreams

Other composers have taken this particular technique much further than I in the meantime, with the result that the Law of Diminishing Returns has begun to apply. ↗

— Brian Ferneyhough

#begun #composers #diminishing #further #i

This attempt to isolate cell constituents might have been a failure if they had been destroyed by the relative brutality of the technique employed. But this did not happen. ↗

— Albert Claude

#been #brutality #cell #constituents #destroyed

There are a certain number of extreme behaviours led by fundamentalists who are using their religion for political ends and use extremist techniques. ↗

— Jean-Francois Cope

#ends #extreme #extremist #fundamentalists #led

The structural thinking I use in the concert hall is unnecessary to most film projects, and most film composers make better use of the enormous range of pop and other materials and techniques required of them than I probably would, faced with the same challenge. ↗

— John Corigliano

#challenge #composers #concert #concert hall #enormous