#techniques

In those countries with centuries of a craft tradition behind their building methods, techniques are tightly coordinated under the direction of the architect. ↗

— Arthur Erickson

#behind #building #centuries #coordinated #countries

During this period, I became interested in how the new techniques of cloning and sequencing DNA could influence the study of genetics and I was an early and active proponent of the Human Genome Sequencing Project. ↗

— Sydney Brenner

#became #cloning #could #dna #during

The principles underlying propaganda are extremely simple. Find some common desire, some widespread unconscious fear or anxiety; think out some way to relate this wish or fear to the product you have to sell; then build a bridge of verbal or pictorial symbols over which your customer can pass from fact to compensatory dream, and from the dream to the illusion that your product, when purchased, will make the dream come true. They are selling hope. We no longer buy oranges, we buy vitality. We do not just buy an auto, we buy prestige. And so with all the rest. In toothpaste, for example, we buy not a mere cleanser and antiseptic, but release from the fear of being sexually repulsive. In vodka and whisky we are not buying a protoplasmic poison which in small doses, may depress the nervous system in a psychologically valuable way; we are buying friendliness and good fellowship, the warmth of Dingley Dell and the brilliance of the Mermaid Tavern. With our laxatives we buy the health of a Greek god. With the monthly best seller we acquire culture, the envy of our less literate neighbors and the respect of the sophisticated. In every case the motivation analyst has found some deep-seated wish or fear, whose energy can be used to move the customer to part with cash and so, indirectly, to turn the wheels of industry. ↗

— Aldous Huxley

#manipulation #propaganda #sales-techniques #dreams

We pledge to fight the dark forces high in the counsels of the Republican Party which have made political capital out of the techniques of character assassination by innuendo. ↗

— Emanuel Celler

#capital #character #character assassination #counsels #dark

Injuries are part of the game, but sometimes we can avoid them by just practicing our techniques. ↗

— Troy Vincent

#game #injuries #just #our #part

There are techniques of Buddhism, such as meditation, that anyone can adopt. ↗

— Dalai Lama

#anyone #buddhism #meditation #such #techniques

But we had a fantastic coach, Simon Clifford, who runs a British football youth game which teaches Brazilian techniques - which is what we wanted to incorporate into the film. And some of those things we eventually got in. ↗

— Parminder Nagra

#british #clifford #coach #eventually #fantastic

I'd visit the near future, close enough that someone might want to talk to Larry Niven and can figure out the language; distant enough to get me decent medical techniques and a ticket to the Moon. ↗

— Larry Niven

#decent #distant #enough #figure #future

We can use techniques in modifying things, in controlling things, but the first impulse has to be something that you simply cannot make just out of technique, or else it becomes perfectly evident that it is nothing but technique that you're exercising. ↗

— Leo Ornstein

#cannot #controlling #else #evident #exercising

So I used formal techniques to make the film more perceptive emotionally. ↗

— Alain Resnais

#film #formal #i #make #more