#techniques

For months I've been working on creating techniques to reproduce Swarovski crystals in sugar using the real stones to guide me. ↗

— Ron Ben-Israel

#creating #crystals #guide #i #me

The principles underlying propaganda are extremely simple. Find some common desire, some widespread unconscious fear or anxiety; think out some way to relate this wish or fear to the product you have to sell; then build a bridge of verbal or pictorial symbols over which your customer can pass from fact to compensatory dream, and from the dream to the illusion that your product, when purchased, will make the dream come true. They are selling hope. We no longer buy oranges, we buy vitality. We do not just buy an auto, we buy prestige. And so with all the rest. In toothpaste, for example, we buy not a mere cleanser and antiseptic, but release from the fear of being sexually repulsive. In vodka and whisky we are not buying a protoplasmic poison which in small doses, may depress the nervous system in a psychologically valuable way; we are buying friendliness and good fellowship, the warmth of Dingley Dell and the brilliance of the Mermaid Tavern. With our laxatives we buy the health of a Greek god. With the monthly best seller we acquire culture, the envy of our less literate neighbors and the respect of the sophisticated. In every case the motivation analyst has found some deep-seated wish or fear, whose energy can be used to move the customer to part with cash and so, indirectly, to turn the wheels of industry. ↗

— Aldous Huxley

#manipulation #propaganda #sales-techniques #dreams

We pledge to fight the dark forces high in the counsels of the Republican Party which have made political capital out of the techniques of character assassination by innuendo. ↗

— Emanuel Celler

#capital #character #character assassination #counsels #dark

Cook ingredients that you are used to cooking by other techniques, such as fish, chicken, or hamburgers. In other words be comfortable with the ingredients you are using. ↗

— Bobby Flay

#comfortable #cook #cooking #fish #hamburgers

There are a certain number of extreme behaviours led by fundamentalists who are using their religion for political ends and use extremist techniques. ↗

— Jean-Francois Cope

#ends #extreme #extremist #fundamentalists #led

The structural thinking I use in the concert hall is unnecessary to most film projects, and most film composers make better use of the enormous range of pop and other materials and techniques required of them than I probably would, faced with the same challenge. ↗

— John Corigliano

#challenge #composers #concert #concert hall #enormous

I don't stick to special techniques, conscious techniques. ↗

— Marion Cotillard

#i #special #stick #techniques

Some writers would be kinder than others, I'm sure. Hopefully they might describe my techniques as a mixture of tried and tested formulas - if it aint broke don't fix it - and unexpected twists. ↗

— Paul Kane

#describe #fix #formulas #hopefully #i

If you are charged with this responsibility of enhancing interrogations, or using soldiers to enhance interrogations to find Saddam, and you're above the law for all practical purposes, you might try some unusual techniques. Now we know that, in fact, they did. ↗

— Janis Karpinski

#charged #did #enhance #enhancing #fact

Many people and governments share the mistaken belief that science, with new, ingenious devices and techniques, can rescue us from the troubles we face without our having to mend our ways and change our patterns of activity. This is not so. ↗

— Henry W. Kendall

#belief #change #devices #face #governments