But in terms of the code by which we go to market - it's not telling kids to supersize, we're not selling them, generally, products, in the advertising we do to them. ↗
I love stories. When I'm writing, what I pretend subconsciously is that we're cavemen, we're sitting around the fire, and I'm telling you stories. If I bore you, you're probably going to pick up a big club and hit me over the head. ↗
Maybe our telling of the story wasn't as clear as it should have been, but I don't think that's true. In terms of understanding the story, it comes across. ↗
Ray is very secretive about his ideas - why not, the times that the Kinks have been ripped off, especially in the early years, it makes you a little bit cautious about telling anybody what you're doing. And that's understandable. ↗
I know the crew so well, so I forget I'm being filmed. It's like cooking with a friend in the kitchen - you're talking, as you do, and maybe you're telling her about this wonderful way to prepare lamb chops - it's more natural, more honest. ↗