#thin

And one more thing. ↗

— Steve Jobs

#thing

I've always wanted to own and control the primary technology in everything we do. ↗

— Steve Jobs

#control #everything #i #own #primary

I think right now it's a battle for the mindshare of developers and for the mindshare of customers, and right now iPhone and Android are winning that battle. ↗

— Steve Jobs

#battle #customers #developers #i #i think

If you tell kids they can't have something, that's what they want. ↗

— Billy Joel

#something #tell #want #you

I don't think I've ever worked so hard on something, but working on Macintosh was the neatest experience of my life. Almost everyone who worked on it will say that. None of us wanted to release it at the end. It was as though we knew that once it was out of our hands, it wouldn't be ours anymore. ↗

— Steve Jobs

#anymore #end #ever #everyone #experience

We think the Mac will sell zillions, but we didn't build the Mac for anybody else. We built it for ourselves. We were the group of people who were going to judge whether it was great or not. We weren't going to go out and do market research. We just wanted to build the best thing we could build. ↗

— Steve Jobs

#best #build #built #could #else

In most people's vocabularies, design means veneer. It's interior decorating. It's the fabric of the curtains and the sofa. But to me, nothing could be further from the meaning of design. ↗

— Steve Jobs

#curtains #decorating #design #fabric #further

The engineering is long gone in most PC companies. In the consumer electronics companies, they don't understand the software parts of it. And so you really can't make the products that you can make at Apple anywhere else right now. Apple's the only company that has everything under one roof. ↗

— Steve Jobs

#apple #companies #company #consumer #electronics

This is what customers pay us for - to sweat all these details so it's easy and pleasant for them to use our computers. We're supposed to be really good at this. That doesn't mean we don't listen to customers, but it's hard for them to tell you what they want when they've never seen anything remotely like it. ↗

— Steve Jobs

#computers #customers #details #easy #good

We're going to be able to ask our computers to monitor things for us, and when certain conditions happen, are triggered, the computers will take certain actions and inform us after the fact. ↗

— Steve Jobs

#actions #after #ask #certain #computers