The reporter wrote with the hope that he would get a by-line in the Times, a testimony to his being alive on that day and all the tomorrows of microfilm. ↗
What the results are telling them is that the most money is spent in volume by young people. They also see young people as the consumers of tomorrow and are trying to capture their attention from their competitors. ↗
Newspapers do a good job telling me what happened yesterday, but they'd be a lot more impressive if they could tell me what's going to happen tomorrow. ↗