I don't know the rules of grammar... If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular. ↗
It's great if a pilot starts off great and if it doesn't start off so great it's not that big a deal: everybody's baby is born ugly. But you want to know, if given the opportunity: Where are we going? What's the story we're trying to tell? ↗
Developing better people should be the number one goal for any coach when dealing with kids. In trying to develop better people, we are going to develop more and better pros. ↗
I think, generally, most people can't maintain anything that's particularly strict for very long. I watch people trying and failing to do that a lot. ↗