#wi

The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace. ↗

— David Ogilvy

#consumers #important #marketplace #most #product

There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don't destroy them. They lay golden eggs. ↗

— David Ogilvy

#advertising agencies #agencies #almost #destroy #disagreeable

It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy. ↗

— David Ogilvy

#agent #allow #buy #consumers #dishonest

I don't think Michael had to retire for us to get the spotlight, because when you win, it commands attention. ↗

— Hakeem Olajuwon

#because #commands #get #had #i

Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns. ↗

— David Ogilvy

#babies #bringing #campaigns #except #i

Never stop testing, and your advertising will never stop improving. ↗

— David Ogilvy

#improving #never #never stop #stop #testing

There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers. ↗

— David Ogilvy

#attract #cent #editorial #like #look

The efforts you make will surely be rewarded. If not, then you are simply not ready to call them efforts. ↗

— Sadaharu Oh

#efforts #make #ready #rewarded #simply

I equate fame towards people who know your work, people who will see your work. But all that stuff, like with the Genies and stuff like that, it was so much fun. It's so much fun and it's nice when it comes, but that's not what it's all about. ↗

— Sandra Oh

#comes #equate #fame #fun #genies

With small breasts, you don't have to wear a bra with dresses that have some support. It feels sexy without one. ↗

— Sandra Oh

#breasts #dresses #feels #sexy #small