We have had more sales for this year's grand prix than any other, and we have been helped in that by the fact that Jenson had 10 podiums last season and looks like a winner. It is good for British motor racing if he is there and doing well. ↗
So, I didn't say we are going to win a lot, but we are going to play like winners, and we've got a plan in place to teach our guys how to play like winners and play like a champion. ↗
The need of "Go anywhere" Vehicle; 4WD finds its place.
The need of "Reach anywhere" Vision; the 4 WC's find its place.
The 4 WC's that should win to reach your business vision and win yourself are - Company - Customer - Community - Colleague. ↗