Not much has been written about the Nereids of modern Greece. Wherever there is a warm, healing stream they believe that it flows from the breasts of the Nereids. ↗
There is no such thing as a Mass Mind. The Mass Audience is made up of individuals, and good advertising is written always from one person to another. When it is aimed at millions it rarely moves anyone. ↗
On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar. ↗
Right at the end of the war I wrote a piano sonata, which was written at a time when Sam Barber used to come down here and we used to have lunch together in a very nice old hotel that's now not there. ↗
Every one of my books is written from the viewpoint of cops, with the exception of my book Killer on the Road, which is written from the viewpoint of a serial killer. ↗