#advert

Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest. ↗

— David Ogilvy

#dishonest #kind #left #only #ought

A good advertisement is one which sells the product without drawing attention to itself. ↗

— David Ogilvy

#attention #drawing #good #itself #product

Advertising is only evil when it advertises evil things. ↗

— David Ogilvy

#advertising #evil #only #things

Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the vast majority of editors are incorruptible. ↗

— David Ogilvy

#corrupt #does #editors #fewer #incorruptible

Every advertisement should be thought of as a contribution to the complex symbol which is the brand image. ↗

— David Ogilvy

#brand #complex #contribution #every #image

If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising. ↗

— David Ogilvy

#agency #another #brand #built #campaign

Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous. ↗

— David Ogilvy

#advertising #been #bitter #cannot #consumer

I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes. ↗

— David Ogilvy

#appropriations #avoid #awkward #cash #clients

It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea. ↗

— David Ogilvy

#attention #attract #big #big idea #buy

The more informative your advertising, the more persuasive it will be. ↗

— David Ogilvy

#informative #more #persuasive #will #your