#advert

Most people don't have the money to spend on advertising to create awareness among readers, nor do they have the contacts at newspapers or magazines to get their books reviewed. ↗

— Sara Paretsky

#among #awareness #books #contacts #create

These films however, have ambiguity built into them, because it's too easy in film to make a strident work of propaganda or advertising, which are really the same thing anyway, meaning the message is unmistakable. ↗

— Godfrey Reggio

#ambiguity #anyway #because #built #easy

A magazine is simply a device to induce people to read advertising. ↗

— James Collins

#device #induce #magazine #people #read

There is no such thing as a Mass Mind. The Mass Audience is made up of individuals, and good advertising is written always from one person to another. When it is aimed at millions it rarely moves anyone. ↗

— Fairfax Cone

#aimed #always #another #anyone #audience

Most criticism of advertising is written in ignorance of what actually happens inside these agencies. ↗

— Michael Schudson

#advertising #agencies #criticism #happens #ignorance

Advertising generally works to reinforce consumer trends rather than to initiate them. ↗

— Michael Schudson

#consumer #generally #initiate #rather #reinforce

I should go into advertising or public relations because if there is someone or something I like, I will promote it like it’s the cure for whatever ailment is in your life. If I love you, I want you to love what I love. Consider yourself smitten or else, suffer hearing me talk about it nonstop…until you also love it. ↗

— Katie Kiesler

#love #making-decisions #public-relations #age

Stop thinking “Outside the box” and look what is actually in the box first. You jump around from marketing gimmick to marketing gimmick without a clear plan or goal, hoping to reproduce someone else’s success without understanding all of the nuances and factors that went into that success. Further, people are so busy recreating the wheel that they have forgotten what the wheel looks like. ↗

— Julie Ann Dawson

#marketing #publishing #business

Advertising is totally unnecessary. Unless you hope to make money. ↗

— Jef I. Richards

#hope #make #money #totally #unless

The Internet and Yahoo are firmly established as 'must buys' for brand advertising. ↗

— Terry Semel

#brand #buys #established #firmly #internet