#advertising

Stop thinking “Outside the box” and look what is actually in the box first. You jump around from marketing gimmick to marketing gimmick without a clear plan or goal, hoping to reproduce someone else’s success without understanding all of the nuances and factors that went into that success. Further, people are so busy recreating the wheel that they have forgotten what the wheel looks like. ↗

— Julie Ann Dawson

#marketing #publishing #business

Advertising men and politicians are dangerous if they are separated. Together they are diabolical. ↗

— Phillip Adams

#dangerous #diabolical #men #politicians #separated

It is really not so repulsive to see the poor asking for money as to see the rich asking for more money. And advertisement is the rich asking for more money. ↗

— G.K. Chesterton

#hypocrisy #irony #philanthropy #money

All the papers that matter live off their advertisements, and the advertisers exercise an indirect censorship over news. ↗

— George Orwell

#censorship #george-orwell #ideas #media #news

Boredom forces you to ring people you haven’t seen for eighteen years and halfway through the conversation you remember why you left it so long. Boredom means you start to read not only mail-order catalogues but also the advertising inserts that fall on the floor. Boredom gives you half a mind to get a gun and go berserk in the local shopping centre, and you know where this is going. Eventually, boredom means you will take up golf. ↗

— Jeremy Clarkson

#advertising

Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before. ↗

— William Bernbach

#been #before #confuse #consumer #forget

In advertising not to be different is virtually suicidal. ↗

— William Bernbach

#be different #different #suicidal #virtually

Expensive advertising courts us with hints and images. The ordinary kind merely says, Buy. ↗

— Mason Cooley

#buy #courts #expensive #hints #images

It is not unprofessional to give free legal advice, but advertising that the first visit will be free is a bit like a fox telling chickens he will not bite them until they cross the threshold of the hen house. ↗

— Warren E. Burger

#advice #bit #bite #chickens #cross

Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink. ↗

— Leo Burnett

#advertising #business #heart #ink #interpret