The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague.

The control of energy sources. His writings covered topics as diverse as general semantics and physical economy. The control of banking credit and security exchanges by the government.

Stuart Chase (March 8 1888 Somersworth New Hampshire – November 16 1985) was an American economist and engineer trained at MIT. He wrote a cover story in The New Republic entitled "A New Deal for America" during the week that Roosevelt gave his 1932 presidential acceptance speech promising a new deal but whether Roosevelt's speechwriter Samuel Rosenman saw the magazine is not clear. In the 1960s Chase lent his support to the Johnson administration's Great Society policies.