#ale

The principles underlying propaganda are extremely simple. Find some common desire, some widespread unconscious fear or anxiety; think out some way to relate this wish or fear to the product you have to sell; then build a bridge of verbal or pictorial symbols over which your customer can pass from fact to compensatory dream, and from the dream to the illusion that your product, when purchased, will make the dream come true. They are selling hope. We no longer buy oranges, we buy vitality. We do not just buy an auto, we buy prestige. And so with all the rest. In toothpaste, for example, we buy not a mere cleanser and antiseptic, but release from the fear of being sexually repulsive. In vodka and whisky we are not buying a protoplasmic poison which in small doses, may depress the nervous system in a psychologically valuable way; we are buying friendliness and good fellowship, the warmth of Dingley Dell and the brilliance of the Mermaid Tavern. With our laxatives we buy the health of a Greek god. With the monthly best seller we acquire culture, the envy of our less literate neighbors and the respect of the sophisticated. In every case the motivation analyst has found some deep-seated wish or fear, whose energy can be used to move the customer to part with cash and so, indirectly, to turn the wheels of industry. ↗

— Aldous Huxley

#manipulation #propaganda #sales-techniques #dreams

People who are unable to motivate themselves must be content with mediocrity, no matter how impressive their other talents. ↗

— Andrew Carnegie

#how #impressive #matter #mediocrity #motivate

I sat staring, staring, staring - half lost, learning a new language or rather the same language in a different dialect. So still were the big woods where I sat, sound might not yet have been born. ↗

— Emily Carr

#big #born #dialect #different #half

Working with big actors and realising that they were just normal people who've got an incredible talent was just a great experience. ↗

— Tom Felton

#experience #got #great #incredible #just

I play a female Indiana Jones, a professor who hunts down precious objects, like a bowl that belonged to the Buddha. They tailored the role to me: I wanted to be smart, funny, and to kick some ass. ↗

— Tia Carrere

#belonged #bowl #buddha #down #female

In the U.S. I think there are really two reasons we should pursue energy policy. One is climate change, and the second is this notion that the oil market is cartel-ized by people, some of whom are friendly, some of whom are not, some of whom are in a more ambivalent position to us. ↗

— Brad Carson

#change #climate #climate change #energy #energy policy

I think a lot of writers, male and female, write as if their parents were killed in a car accident when they were 2, and they have no one to hold accountable. And unfortunately, I don't have that. I have parents who I care about what they think. ↗

— Mindy Kaling

#accident #accountable #car #car accident #care

Talent alone won't make you a success. Neither will being in the right place at the right time, unless you are ready. The most important question is: "Are your ready?" ↗

— Johnny Carson

#being #important #important question #make #most

My mother learned that she was carrying me at about the same time the Second World War was declared; with the family talent for magic realism, she once told me she had been to the doctor's on the very day. ↗

— Angela Carter

#been #carrying #day #declared #doctor

With such evidence, as well as the sealed doorway between the two guardian statues of the King, the mystery gradually dawned upon us. We were but in the anterior portion of a tomb. ↗

— Howard Carter

#dawned #doorway #evidence #gradually #guardian