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The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself. ↗
#advertising #believable #greatest #greatest thing #in my opinion
The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line. ↗
#advertising agency #agency #assembly #assembly line #cannot
So many people wanted an adventure. It was really more about finding the cast that I wanted for 'Expedition Impossible,' so it had good diversity, and people could really say, 'Oh, there's the firefighters, there's the team of cops, there's the grandpa' - so that you can really relate with them. ↗
