That aesthetic of the Star Wars universe: the do-it-yourself, hotrod ethic that George Lucas exported from his childhood, is exactly the same kind of soul behind what we do and build for the show. It may not look pretty, but it gets the job done. ↗
You'd think after 8 years of things called 'The Patriot Act' and 'No Child Left Behind' they would know that we have figured out the 'Call it what it ain't' PR ploy by now, but... um... no. ↗