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As it happens, I have personally been something of an enthusiast for the London Olympic games, mainly on the grounds a) that a bit of wasteland will be made nice and b) that it tends to make everybody happy that their country should be the centre of world attention for a couple of weeks in their life. ↗
Britain, however, has ended up specialising in the ones you don't see as much of: defence aerospace, making drive shafts for cars, pills and drugs, designing chips that go into 94 per cent of the world's mobile phones. And so there's a danger that because it doesn't have a British flag on it, people won't realise that we actually do produce value. ↗
The more you watch users carefully and listen to them articulate their intentions, motivations, and thought processes, the more you realize that their individual reactions to Web pages are based on so many variables that attempts to describe users in terms of one-dimensional likes and dislikes are futile and counter-productive. Good design, on the other hand, takes this complexity into account. ↗
#usability #user-centered-design #user-experience #users #design
