Choosing the right mask helps you... We went through many masks. It was very particular leather that as soon as you smudged it, you had to get a new one. We went through about 55 masks. ↗
Genuine good taste consists in saying much in few words, in choosing among our thoughts, in having order and arrangement in what we say, and in speaking with composure. ↗
The more we thought, the more they all sounded boring compared to Apple. You didn't have to have a real specific reason for choosing a name when you were a little tiny company of two people; you choose any name you want. ↗