#consume

By using repetition, images, and other strategies - all of which communicate truths in ways that are not cognitively or propositional - marketing forms us into the kind of persons who want to buy beer to have meaningful relationships, or to buy a car to be respected, or buy the latest thing to come along simply to satisfy the desire that has been formed and implanted in us. It is important to appreciate that these disciplinary mechanisms transmit values and truth claims, but not via propositions or cognitive means; rather, the values are transmitted more covertly...This covertness of the operation is also what makes it so powerful: the truths are inscribed in us through the powerful instruments of imagination and ritual. ↗

— James K.A. Smith

#desire #disciplines #imagination #marketing #ritual

La historia no ha cambiado. Hace mil anos ellos eran los duenos del mundo. Hoy en dia lo siguen siendo. Claro, lo tienen que compartir con los grandes magnates de la tierra, esos que controlan el petroleo, las drogas, la tecnologia y por supuesto la television y la radio. La Iglesia domina los miedos y la promesa de la salvacion; las grandes empresas tambien manipulan los miedos y los paliativos para estos: la satisfaccion de las necesidades basicas - y las no tan basicas que hoy en dia parecen primordiales: carro, casa, belleza y entretenimiento - , una via directa al consimismo. Ambos en busca de lo mismo, la minipulacion del pueblo que los lleva a la gallina de los huevos de oro: el dinero de las masas. No es causalidad que la gente no quiera pensar. La Iglesia se encargo por siglos de esto, evitando la lectura de cualquier cosa que no fuese su religion. Desde Aristoteles, Ovidio, Pitagoras, Platon, Socrates, Antistenes, Heraclito, hasta Voltaire, Huxley, Hesse, Sade, Maquiavelo, Rousseau, Nietzsche, Dumas, entre otros, fueron censurados. ↗

— Antonio Guadarrama

#consumerism #corporations #dominance #religion #religion

Propaganda in the ordinary sense of the term plays a less important part in a consumer society, where people greet all official pronouncements with suspicion. ↗

— Christopher Lasch

#greet #important #less #official #ordinary

In our rich consumers' civilization we spin cocoons around ourselves and get possessed by our possessions. ↗

— Max Lerner

#civilization #consumers #get #our #ourselves

One of the worst things to come out of the Consumer Protection Board's misleading claims is the impression that government resources are to hard to get and just aren't available for regular people like you and I. ↗

— Matthew Lesko

#board #claims #come #consumer #get

No one has a right to consume happiness without producing it. ↗

— Helen Keller

#happiness #producing #right #without

I am one of the writers who wish to create serious works of literature which dissociate themselves from those novels which are mere reflections of the vast consumer cultures of Tokyo and the subcultures of the world at large. ↗

— Kenzaburo Oe

#consumer #create #cultures #i #i am

The consumer isn't a moron; she is your wife. ↗

— David Ogilvy

#consumer #moron #she #wife #your

Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous. ↗

— David Ogilvy

#advertising #been #bitter #cannot #consumer

It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea. ↗

— David Ogilvy

#attention #attract #big #big idea #buy