#consumers

It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea. ↗

— David Ogilvy

#attention #attract #big #big idea #buy

The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace. ↗

— David Ogilvy

#consumers #important #marketplace #most #product

It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy. ↗

— David Ogilvy

#agent #allow #buy #consumers #dishonest

When I look at the chaotic and volatile debate right now, both in Germany and around the world, my impression and concern is that the daily barrage of proposals and political statements is making markets and consumers even more nervous. Still, Brussels is pressing for a joint European approach. ↗

— Peer Steinbruck

#around #both #brussels #chaotic #concern

Companies need to understand that the quicker they report product safety problems to CPSC, the quicker we can take action together and protect consumers from injuries. ↗

— Hal Stratton

#companies #consumers #injuries #need #problems

I want to be a real artist to consumers. I want to be the real thing for them. ↗

— Aaron Carter

#consumers #i #real #real artist #real thing

Foreign capital to build new cinemas will help modernize China's aging cinema infrastructure, attract Chinese consumers back into cinemas, and increase demand for U.S. films. ↗

— Jack Valenti

#attract #back #build #capital #china

The pace of technological change in recent years has been both impressive and positive for consumers. ↗

— Mike Ferguson

#both #change #consumers #impressive #pace

I've always considered making it legal for Americans to import their prescription drugs a free-trade issue. Imports create competition and keep domestic industry more responsive to consumers. ↗

— Chuck Grassley

#competition #considered #consumers #create #domestic

I give the spectator the possibility of participating. The audience completes the film by thinking about it; those who watch must not be just consumers ingesting spoon-fed images. ↗

— Michael Haneke

#audience #completes #consumers #film #give