#custom

But if it not be true, the myth itself requires to be explained, and every principle of philosophy and common sense demand that the explanation be sought, not in arbitrary allegorical categories, but in the actual facts of ritual or religious custom to which the myth attaches. ↗

— William Robertson Smith

#allegorical #arbitrary #attaches #be true #categories

Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value. ↗

— Philip Kotler

#client #customer #marketing #product #value

Truth builds trust. ↗

— Marilyn Suttle

#customer-service #honesty #inspirational #relationships #business

Many companies expect loyal customers without providing loyal service. This has been the visionary failure of countless corporations. ↗

— Steve Maraboli

#companies #corporations #customers #loyal #service

There is only one valid definition of business purpose: to create a customer. ↗

— Peter F. Drucker

#customer #entrepreneur #business

When you put yourself in the customer’s shoes and begin your dialog from there, an immediate connection develops that stems beyond basic commerce and encourages loyalty. ↗

— Steve Maraboli

#commerce #customer #loyalty #service #business

Thank your customer for complaining and mean it. Most will never bother to complain. They'll just walk away. ↗

— Marilyn Suttle

#customer-service #business

Traditional corporations, particularly large-scale service and manufacturing businesses are organized for efficiency. Or consistency. But not joy. Joy comes from surprise and connection and humanity and transparency and new...If you fear special requests, if you staff with cogs, if you have to put it all in a manual, then the chances of amazing someone are really quite low. These organizations have people who will try to patch problems over after the fact, instead of motivated people eager to delight on the spot. The alternative, it seems, is to organize for joy. These are the companies that give their people the freedom (and the expectation) that they will create, connect and surprise. These are the organizations that embrace someone who make a difference, as opposed to searching the employee handbook for a rule that was violated. ↗

— Seth Godin

#initiative #joy #business

Customers are human and humans can view situations in unexpected ways. ↗

— Marilyn Suttle

#customer-service #business

Your customers are responsible for your company’s reason for existing. ↗

— Marilyn Suttle

#customer-service #business