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Traditional corporations, particularly large-scale service and manufacturing businesses are organized for efficiency. Or consistency. But not joy. Joy comes from surprise and connection and humanity and transparency and new...If you fear special requests, if you staff with cogs, if you have to put it all in a manual, then the chances of amazing someone are really quite low. These organizations have people who will try to patch problems over after the fact, instead of motivated people eager to delight on the spot. The alternative, it seems, is to organize for joy. These are the companies that give their people the freedom (and the expectation) that they will create, connect and surprise. These are the organizations that embrace someone who make a difference, as opposed to searching the employee handbook for a rule that was violated.


Seth Godin


#initiative #joy #business



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This manifesto is "totally free to read share translate print and most of all use to start an essential conversation". Other projects


ChangeThis
Godin developed the idea for ChangeThis a website aimed at spreading ideas through PDF files. Advertisements on television and radio are classified as 'interruption marketing' which interrupt the customer while they are doing something of their preference.

Seth Godin (born July 10 1960) is an American entrepreneur author and public speaker.

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