I'm not the type of person who goes through all this effort for a movie, and then doesn't care if anybody sees it. I want them to see it, and I want them to see it on the big screen. ↗
The biggest threat to McDonald's lies within - and that is us as a company becoming complacent. There are a lot of companies that get fat, dumb and happy and take their eye off the ball and forget about serving customers. ↗
I often find the smaller, independent films are much more rewarding than the bigger stuff, but you do the bigger stuff because it's a business, and you've got to show your face a bit, get yourself around. ↗