There's an expectation these days that novels - like any other consumer product - should be made on a production line, with one dropping from the conveyor belt every couple of years. ↗
Advertisers and marketers should be looking to bring new experiences to different parts of the brain. It's a more profound idea than just dropping a billboard into a video game. ↗
Method is more important than strength, when you wish to control your enemies. By dropping golden beads near a snake, a crow once managed To have a passer-by kill the snake for the beads. ↗