#er

The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to give it memory value. ↗

— Morris Hite

#believable #benefit #element #give #headline

There is no such thing as national advertising. All advertising is local and personal. It's one man or woman reading one newspaper in the kitchen or watching TV in the den. ↗

— Morris Hite

#den #kitchen #local #man #national

As a Christian I have no duty to allow myself to be cheated, but I have the duty to be a fighter for truth and justice. ↗

— Adolf Hitler

#cheated #christian #duty #fighter #i

As soon as by one's own propaganda even a glimpse of right on the other side is admitted, the cause for doubting one's own right is laid. ↗

— Adolf Hitler

#cause #doubting #even #glimpse #laid

Demoralize the enemy from within by surprise, terror, sabotage, assassination. This is the war of the future. ↗

— Adolf Hitler

#demoralize #enemy #future #sabotage #surprise

Germany will either be a world power or will not be at all. ↗

— Adolf Hitler

#germany #power #will #world #world power

I use emotion for the many and reserve reason for the few. ↗

— Adolf Hitler

#few #i #many #reason #reserve

Struggle is the father of all things. It is not by the principles of humanity that man lives or is able to preserve himself above the animal world, but solely by means of the most brutal struggle. ↗

— Adolf Hitler

#above #all things #animal #animal world #brutal

The art of leadership... consists in consolidating the attention of the people against a single adversary and taking care that nothing will split up that attention. ↗

— Adolf Hitler

#against #art #attention #care #consists

The broad masses of a population are more amenable to the appeal of rhetoric than to any other force. ↗

— Adolf Hitler

#any #appeal #broad #force #masses